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How to Make a Media Kit for Your Blog
By Tech Boy | July 2, 2009
At one point in a professional blogger’s career, his efforts to make money blogging are finally rewarded by steady profit and a loyal reader base. When this time comes, direct advertising is often the next step, and the best way to draw in potential advertisers is by putting up a media advertising kit, or, more simply, a media kit. Media kits essentially hold the sort of information that advertisers will be interested in, and are supposed to convince them that advertising on your blog is a great idea.
Nonetheless, a lot of bloggers are still a little clueless about what their media kits should be like. What should go in it, and how should it be written? We’ve gathered a number of tips to help you put up your own media kit and make the whole process a little smoother for you:
1. Keep it simple
“The cardinal objective of this blog is to proffer visitors with real-time information and analyses of current trends in the multimedia sphere.” Sounds good? Probably if you were writing a thesis, but if you’re putting up a media kit, this sentence alone will be enough to drive away advertisers. Don’t consume their time by whipping out sentences that are long-winded, ambiguous, and boring. Short and sweet is the way to go with media advertising kits, so keep things simple, and direct to the point.
2. Include your blog’s profile and stats:
You should also put up a good blog profile, detailing what your niche is and what sorts of issues, concerns, or topics that your blog is immersed in. What does your site offer that’s different from the mishmash of other sites out there? Advertisers will definitely want to know.
You should also include the figures on your blog stats to show how much traffic your blog is getting, and where your visitors are coming from. You can even sneak in a screen shot of your Google Analytics page, just to show potential advertisers what the deal with your site is.
3. Give clear information on your ad packages:
Potential advertisers aren’t looking at your media kit just to know what your blog is about. They also want to know how they can advertise at your site. Include details about your advertising packages, including how much ad space on your blog costs, as well as the banner or button sizes you’re offering.
4. Create a page exclusively for it:
Finally, make sure that your media kit is in a prominent, conspicuous spot where advertisers can easily find it. Put up a tab or a new web page that’s exclusively devoted to your media kit, and make sure that your advertisers see the link right on your landing page.
Now that you’re all game to seriously make money blogging, creating a media kit should be one of your priorities. This way, advertisers will be aware that you’re willing to accommodate them in your site, and that your blog is the perfect place for them to put up their ads in.
Topics: Internet |
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