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Anyone Can Learn SEO With These 5 Tips
By Tech Boy | November 7, 2009
For the Average person, SEO is something that only people with years of experience can master. As a Guaranteed Dallas SEO, I believe part of this misunderstanding is because of all the snake oil spouted out by a lot of SEO companies and individuals. For some, this is because they don’t have a clue about SEO while some others do it to justify the ongoing fees they charge their Clients. SE Optimization isn’t rocket science peeps. It’s as simple as following a few instructions each time you build a website.
To start with, one should make sure that keywords are used in the domain name if at all possible. With everything being equal, a site with your keywords in the URL will outrank a website without the keywords included in the web address.
Next up, the keyword or keyword phrase should be added in the Title of your Website. This helps search engines like MSN figure out what your Website is about.
Your keywords should also be used as the Title of each page also, or at the very least, the Title of the page should contain your some keywords. This has the same effect as putting keywords in the Title of your Website in that it helps the search engines figure out what the page is about, what words to rank it for and how relevant it is. As an added benefit, the page Title should also be used in your H1 tag. Search engines rely a great deal on the H1 to tell them what the page is about and how relevant it is. If you’re using a Houston web design company, make certain they know how to do this one little thing.
Now that you have those three things out of the way, it’s critical that your keywords show up within the page itself. For best results, you should insert the keywords into the first paragraph somewhere and at least once in the last paragraph. A few more times between the first and last paragraph can’t hurt but don’t over do it, just be sure you work them in the beginning and end.
Lastly, probably the most important thing of SE Optimization actually takes place off the page. In fact, it takes place off the site altogether. In my opinion, the most important thing in obtaining a higher ranking is backlinks going back to your site. And it’s not enough to just get backlinks, these links back to your site need to have your keywords as the Anchor text of the links back to your site.
How important are backward links? Well, I can rank a website that doesn’t have the keywords in the domain, one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without anchored links back to your site pointing to the website, {it’s nearly impossible} to to get higher rankings in the search engines for any terms that are the least bit in high demand.
Topics: Internet Marketing |
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